Perhaps, they are made of Great!

Early hours of the day is a blissful time. If you’ve ever been awake before 5 in the morning (for reasons other than catching a train or flight), you will know the truth in this statement. Not only for the health part of it but also for the impact that the dawn hours has on our minds. As reiterated by several learned men, the Brahmamuhurtha (4.30 am to 6.00am) is an ideal time for spiritual practices which I’ve been rejoicing since long. But I know how uninteresting it is to pull yourself from the bed when your heart lingers for a little time more in slumber. I’ve been a victim too to this heart craving once upon a time. And if you hear what brought about the change in me, you will be surprised. It was neither a celebrity nor a best-selling book! It was an ordinary boy who struggled between work and study shouldering a serious responsibility ahead in his life.

Years before, when my daughter was a child, she asked me a question while having her morning milk.

“Where do we get milk from?”

“From cow,” I answered.

“But who keeps it in our milk bag?”

“The milk boy,” I said.

“But how is it always there before we all wake up?” she asked.

“The milk boy comes early, earlier than we wake up,” I replied.

She thought for a while and then gave a loud exclamation, “Ghosh! At what time does he wake up then?!!!”

This little conversation with the little girl made me contemplate on her question too. The next time the milk boy came home to collect money, I had a casual conversation with him. I asked him what my daughter asked me.

“3 in the morning, aunty,” he said plainly without making it sensational as though the whole world does the same.

A little deeper conversation that followed, revealed some simple facts about him which greatly inspired me, the impact of which has almost merged with my lifestyle. He was eighteen years old then. Hailing from a below middle class family, his parents couldn’t afford his college education. However, he made a small living by delivering milk packets which demanded him to be awake by at 3 in the morning. He would get ready to leave home by 3.30 and reach the milk packets collection center by 4.00. By 4.30, he would start cycling for the delivery which covered residents of a 5 km stretch after which he would go directly to his college. This routine continues everyday, even on Sundays and national holidays.

Well, several people do this throughout the country. Newspaper delivery boys, fruits and vegetable vendors, flower vendors and there are several other professions that demand waking up at early hours. Sometimes, we all need an inspiration to realize a simple truth that has always been in front of our eyes, yet that we miss to notice. This young lad’s story was the one which inspired me to see the difficulty in such people’s lives. At those hours of the day, when the world around them sleeps peacefully, these people drag themselves up, forsaking their precious sleep time. Of course, that is what gives them all a living but on the other side that is also what gives us the basic necessities for living.

Since the day of that conversation, I’ve never found it difficult to wake myself up by 4.30 am. Not that I intend to share his difficulty (that’s something I can’t do) but I recognized the willpower in me which is capable of pushing that extra mile.

For once, let’s be thankful to all these people and not bargain too much for Re.1 or Rs.2 because for the sleep that they are ready to give up, shouldn’t we be willing to give them a little token of love?! Perhaps, they are #madeofgreat!

I am participating in the #madeofgreat campaign by Tata Motors. Please write in the comments below of what you think about their association with Lionel Messi who is the company’s brand ambassador now. The best comment before 26th November wins  a voucher worth Rs. 750.





Author: vedvyash

Writing is something that helped me discover the creativity and the expressionism that was hidden under the deep layers of my soul. And me!

9 thoughts on “Perhaps, they are made of Great!”

  1. Good observation. These are the hard working people we often fail to appreciate. I am glad one such person inspired you rather than known celebrities.
    My answer to your question is: Tata Motors is a name which needs no introduction and which is trusted by millions for it reliability and in the same way Messi is trusted by Million of Football fans to deliver when he is needed by his team. The way Tata Motors has never failed their customers, the same way Messi has never failed to entertain his fans. This is the prime reason why Tata Motors and Messi will be a lethal combination which will ensure that the brand ambassador gives a glamorous and trustworthy face while Tata Motors themselves deliver the best in future too.

    Please select my answer as the winning answer if you like the honest reply. 🙂

  2. Nalini, I read many blog posts and the insightful query of your child stumped me even, and set my mind thinking for these poor but really madeofgreat people. Very well thought write up. Kudos.

    As to the question of Lionel Messi I am of the opinion that Tata’s were greatly lucky to have found the real gem of a person for their brand campaigning. Nothing could have done justice with their brand like Lionel Messi. They have made the right choice. I can see the heights they are going to scale in the near term. My best wishes.

  3. What your little daughter thought about is superb! Only kids can think this way, we are so busy with everything else that such truths go unnoticed. I saw the people involved in the making of the #madeofgreat video. From Argentina to India, several men have worked together for a few minutes of video. And this internationalism touched me. How much more of globalization can we expect from their association then?! This is sure to take India across all the national borders!

  4. Very nice post. It is true that we used to spend unnecessarily in many circumstances. But, we will be praising our self if we saved Re. 1 from these guys. We must try to avoid these.

    Coming to your question: Hard work, positive attitude and perseverance makes the one to reach high in their life. Without any wealthy family background, only with these best attitude, he raised up in the life. With these same attitude, Tata motors too gained valuable customers and reached the peak. So, collaboration of these 2 makes a successful pair. An youth icon representing a motor Icon. 🙂


  5. This is indeed a great post and I am really inspired by your daughter story.I wish I could meet him someday.

    My answer to your question: Messi with Tata Motors is one on one best combination ever as they both are commited to their fans and have respect for them. I like the simple approach,their approach towards their work and commitment.As to the question of Lionel Messi I am of the opinion that Tata’s were greatly lucky to have found the real gem of a person for their brand campaigning. Nothing could have done justice with their brand like Lionel Messi.Both are right sync for each other and I can see them in long distance relationship and make a deadly combination which will ensure that common man can easily can connect with them.

  6. Yeah, sometimes kids end up teaching us, what we can never see on our own!
    As far as Tata and Messi are concerned, I just have one thing to say, when Durability meets Excellence, the only way is ‘Forward’!

  7. I wish you win this contest, Best of the luck
    My answer:
    Tata Motors has earned the goodwill from giving the best and innovative Automobiles and it is also known as one the best Automobile Manufactures. And if you see the Lionel Messi , his throughout dedication, zeal , targeted goal of life and technically soundness make him big, achiever and remarkable position in the world.
    As per me, the association of Tata Motors and Messi is a grand amalgamation of two legendary entities of the world, and their amalgamation will definitely break down the clutters and affect the cut throat competition of Tata Motors. Tata motors will sure get a huge preference by the fans of Messi. This will sure make a record of Tata motors in the world of production or may be the highest selling automobiles.
    Tata motor’s main target is to give an impression on the large amount of crowd and this can be achieved only through the Messi, because the youth generation is crazy for MESSI and this can be smart move and a great achievement for Tata Motors they positioned MESSI as their BRAND AMBASSADOR .
    In the nutshell, Tata Motors , Messi joining hands will definitely give more soundness in technicality of promotional strategies and Messi’s influence will influence the audience for choosing Tata Motors and expand the business drastically.

  8. Yours is a very well written post your .Its is a very nice description of #madeofgreat
    TATA Motors is a brand associated with performance, endurance and excellence. These words are also synonymous with Lionel Messi who plays as a forward and weaves his magic on the football field.Just as Lionel Messi is considered the best footballer in the world ,TATA motors which is Indias premier automotive manufacturer gives wheels to the people of India with its wide range of vehicles. Both believe in excelling in whatever they do and set examples for others to follow. They compliment each other as both are reliable trustworthy and leaders thus Lionel Messi is the natural choice as the brand ambassador of TATA Motors

  9. Inspiration,

    These are not mere words but a part of our soul. Not just the ones that we carry around in our individual bodies but that supreme soul that binds us all together in this universe. That is why we teach our children values and morals so that these little pockets of our souls do not die away. But when we look around at our modern day lifestyle and society,it leaves a lot to be desired, right? Wrong 🙂 I would say,as long as we have even 1 shred of humanity left,there is a ray of sunshine and that is what we see here.

    I am inspired by your story just as I am inspired by the stories of Tata Motors and Lionel Messi. As I said above about humanity and ray of sunshine, it is very few icons left in this world who make me feel that way. Both Tata and Messi definitely make it to this short list.

    When we talk about Tata Motors,we talk about the pride that every Indian feels because this is our truly global brand, a brand with a soul, with every product made to help us fly. This is a corporate behemoth that has not amassed its fortunes at the cost of the little man but by being a part of the very grassroots. The legacy of excellence and giving back to the society selflessly is so ingrained in Tata DNA that it has become part of folklore. Even today,in any Indian home, the moment a son/daughter gains employment in a Tata company, nobody talks about salary or CTC, they just thank their lucky stars that they are a part of Tata family. The very soul of India resides in Tata. Tata Motors has taken these very same values global, making Indians proud of what they represent. ‘Look,we represent excellence, with a dollop of old world values, with love and respect’ !

    When we look at Messi, we see a boy with dreams in his eyes and a man who has put everything he had in making them come true, and he did! With singleminded focus,dedication and hardwork, he has managed to outdo every obstacle he faced since his birth personally, healthwise and family financial situation wise. Every obstacle became just another step for him to grow and reach up the sky. And still, every time he walks out on the field, he plays with the same agility, alarcity and a a hunger to prove himself as if it is his first game! He hasn’t achieved his demi-God status without superhuman efforts.

    When these two demi-Gods of their respective fields come together, there are bound to be fireworks and that is exactly what it is! Purely from a corporate point of view, there are rare instances when we see such a perfect fit form. It can be called a divine sign that a symbol of vibrancy and dynamism like no other has taken shape with the partnership of Tata Motors and Lionel Messi. More than a mere advertising gambit,it is an amalgamation of those perhaps ‘lost’ values that the world needs more of,now more than ever. Maybe the Gods are finally happy!

    -Anushka Aggarwal

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s